{"id":29,"date":"2016-07-05T04:42:18","date_gmt":"2016-07-05T04:42:18","guid":{"rendered":"http:\/\/entre-plan.com\/?page_id=29"},"modified":"2016-07-11T23:16:42","modified_gmt":"2016-07-11T23:16:42","slug":"executive-summary","status":"publish","type":"page","link":"https:\/\/entre-plan.com\/index.php\/executive-summary\/","title":{"rendered":"Executive Summary"},"content":{"rendered":"<p>Would you ever go to a job interview wearing sweats and a T-shirt?\u00a0 Probably not&#8211;unless you didn&#8217;t want the job in the first place.\u00a0 Most of us know how important first impressions are.\u00a0 The same is true for the executive summary in your business plan.\u00a0 Investors will decide from your summary whether they&#8217;ll read any further.\u00a0 It&#8217;s your foot in the door, and if it doesn&#8217;t look good, you&#8217;ll get the door slammed in your face.<\/p>\n<p>Although your executive summary can include many things, we suggest you keep it short and sweet&#8211;one page if possible.\u00a0 These are the two cardinal rules in writing a winning executive summary:<\/p>\n<ul>\n<li>make your business sound promising<\/li>\n<li>let your investors know what&#8217;s in it for them<\/li>\n<\/ul>\n<p>Executive summaries are typically made up of highlights from each section of your business plan.\u00a0 This does not, however, mean a regurgitation of your plan&#8217;s details, but rather a fresh slant or interpretation of the facts underlying your plan.\u00a0 Just remember there are millions of ways to say &#8220;I love you.&#8221;\u00a0 It&#8217;s up to you to choose words your investors won&#8217;t forget.\u00a0 Think of your summary as your selling tool; give it some personality and charm.\u00a0 Make it interesting to read.<\/p>\n<p>These are the five basic points you should include in your executive summary, along with some ideas of what you might say for each one:<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Would you ever go to a job interview wearing sweats and a T-shirt?\u00a0 Probably not&#8211;unless you didn&#8217;t want the job in the first place.\u00a0 Most of us know how important first impressions are.\u00a0 The same is true for the executive summary in your business plan.\u00a0 Investors will decide from your summary whether they&#8217;ll read any [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-29","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/entre-plan.com\/index.php\/wp-json\/wp\/v2\/pages\/29","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entre-plan.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/entre-plan.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/entre-plan.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entre-plan.com\/index.php\/wp-json\/wp\/v2\/comments?post=29"}],"version-history":[{"count":1,"href":"https:\/\/entre-plan.com\/index.php\/wp-json\/wp\/v2\/pages\/29\/revisions"}],"predecessor-version":[{"id":30,"href":"https:\/\/entre-plan.com\/index.php\/wp-json\/wp\/v2\/pages\/29\/revisions\/30"}],"wp:attachment":[{"href":"https:\/\/entre-plan.com\/index.php\/wp-json\/wp\/v2\/media?parent=29"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}