{"id":47,"date":"2016-07-09T22:21:26","date_gmt":"2016-07-09T22:21:26","guid":{"rendered":"http:\/\/entre-plan.com\/?page_id=47"},"modified":"2016-07-11T23:21:18","modified_gmt":"2016-07-11T23:21:18","slug":"industry-company-and-product-industry","status":"publish","type":"page","link":"https:\/\/entre-plan.com\/index.php\/industry-company-and-product-industry\/","title":{"rendered":"Industry, Company, and Product &#8211; Industry"},"content":{"rendered":"<p>Your company is not operating inside a bubble.\u00a0 It is part of a dynamic industry, which has other companies coming and going, new products replacing old ones, developments such as government subsidies and incentives, as well as new market opportunities.\u00a0 All these have an impact on things like what you charge for your products, the number of sales you make, and how much money you sink into advertising.\u00a0 The more you know about the bigger circle your business is operating in, the better able you&#8217;ll be to keep pace with the industry and make smart business decisions.\u00a0 Investors want to know that your industry knowledge extends beyond the front door of your company.\u00a0 Plus they want to know the past and present history of your industry, and even more importantly where its future is headed.\u00a0 Even the surest business ideas will have a hard time surviving in a dying market.<\/p>\n<p>Here are some questions you may want to consider in describing your industry:<\/p>\n<ul>\n<li>\u00a0What kind of industry are you in?\u00a0 Is it seasonal?<\/li>\n<li>\u00a0Are research and development important?<\/li>\n<li>\u00a0What new products have come into your industry over the past year?<\/li>\n<li>\u00a0Have any companies come into or left the industry?<\/li>\n<li>\u00a0How is the market divided amongst companies in your industry?\u00a0 For instance, does one company have ninety-five percent of the market, or is it evenly distributed amongst ten companies?<\/li>\n<li>\u00a0Who are the big cheeses in your industry, and how do you attribute their success?<\/li>\n<li>\u00a0How does your company fit into the industry?\u00a0 What do you have that others don&#8217;t?<\/li>\n<li>\u00a0How has your industry evolved to the stage it is now?<\/li>\n<li>\u00a0Any significant market trends?<\/li>\n<li>\u00a0How big is the market&#8211;local, regional, international?<\/li>\n<li>\u00a0What is the industry&#8217;s economic status&#8211;depressed, middle-of-the-road, boomtown?<\/li>\n<li>\u00a0What kind of future does the industry have?<\/li>\n<li>\u00a0Any eminent political or economic developments which will have an impact on your industry?<\/li>\n<li>\u00a0What makes you optimistic about your industry&#8217;s future?<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Your company is not operating inside a bubble.\u00a0 It is part of a dynamic industry, which has other companies coming and going, new products replacing old ones, developments such as government subsidies and incentives, as well as new market opportunities.\u00a0 All these have an impact on things like what you charge for your products, the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":12,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-47","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/entre-plan.com\/index.php\/wp-json\/wp\/v2\/pages\/47","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entre-plan.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/entre-plan.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/entre-plan.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entre-plan.com\/index.php\/wp-json\/wp\/v2\/comments?post=47"}],"version-history":[{"count":1,"href":"https:\/\/entre-plan.com\/index.php\/wp-json\/wp\/v2\/pages\/47\/revisions"}],"predecessor-version":[{"id":48,"href":"https:\/\/entre-plan.com\/index.php\/wp-json\/wp\/v2\/pages\/47\/revisions\/48"}],"wp:attachment":[{"href":"https:\/\/entre-plan.com\/index.php\/wp-json\/wp\/v2\/media?parent=47"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}