{"id":68,"date":"2016-07-10T19:08:04","date_gmt":"2016-07-10T19:08:04","guid":{"rendered":"http:\/\/entre-plan.com\/?page_id=68"},"modified":"2016-07-12T00:34:03","modified_gmt":"2016-07-12T00:34:03","slug":"market-customers","status":"publish","type":"page","link":"https:\/\/entre-plan.com\/index.php\/market-customers\/","title":{"rendered":"Market &#8211; Customers"},"content":{"rendered":"<p>After reading your customer profile, investors should be able to tell someone else who your customers are, how many you have, their acceptance of your product, and how many they&#8217;ll buy.\u00a0 Think of your customers as your friends.\u00a0 Describe them in a positive light&#8211;maybe even use a first name if you think it&#8217;s appropriate.\u00a0 Here are some questions you can ask yourself about your customers, as well as a few related to market studies.<\/p>\n<ul>\n<li>\u00a0Who are your customers?\u00a0 Consider their age, gender, ethnicity, neighborhood they live in, occupation, income, and education.<\/li>\n<li>\u00a0If your customers are other companies describe whether they are merchandisers, service organizations, manufacturers, industrial users incorporating your product into their own operations, regulated users having special constraints or rules influencing their buying decisions, government users, original equipment manufacturers making your product part of their own for resale, or contractors buying your product to make a part of their own services.<\/li>\n<li>\u00a0What customer groups have you pinpointed for future penetration?<\/li>\n<li>\u00a0Do you have any big purchase commitments from your customers?\u00a0 Who has the potential to become BIG?<\/li>\n<li>\u00a0How much does each customer buy weekly, monthly, and annually?<\/li>\n<li>\u00a0How much are they willing to pay for your product?<\/li>\n<li>\u00a0What do your customers base their buying decisions on:\u00a0 price, quality, service, personal contacts, political pressures?<\/li>\n<li>\u00a0What benefits do your customers get from buying your product?<\/li>\n<li>\u00a0How will you make your potential customers aware of your product&#8211;media, advertising, public relations, promotional strategies?<\/li>\n<\/ul>\n<p>Market Study Questions<\/p>\n<ul>\n<li>\u00a0How many prospective customers have you talked to?<\/li>\n<li>\u00a0What was their reaction to your product?<\/li>\n<li>\u00a0Did you let them see or try a prototype?<\/li>\n<li>\u00a0How will you handle negative customer reactions to your product?<\/li>\n<li>\u00a0What do customers find the most compelling about your product?<\/li>\n<li>\u00a0What benefits do you feel your customers underestimate about your product?\u00a0 How will you overcome this?<\/li>\n<li>\u00a0What customer needs are you not meeting?<\/li>\n<li>\u00a0How much demand is there for features you plan on incorporating in your product at a later date?<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>After reading your customer profile, investors should be able to tell someone else who your customers are, how many you have, their acceptance of your product, and how many they&#8217;ll buy.\u00a0 Think of your customers as your friends.\u00a0 Describe them in a positive light&#8211;maybe even use a first name if you think it&#8217;s appropriate.\u00a0 Here [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":21,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-68","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/entre-plan.com\/index.php\/wp-json\/wp\/v2\/pages\/68","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entre-plan.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/entre-plan.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/entre-plan.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entre-plan.com\/index.php\/wp-json\/wp\/v2\/comments?post=68"}],"version-history":[{"count":1,"href":"https:\/\/entre-plan.com\/index.php\/wp-json\/wp\/v2\/pages\/68\/revisions"}],"predecessor-version":[{"id":69,"href":"https:\/\/entre-plan.com\/index.php\/wp-json\/wp\/v2\/pages\/68\/revisions\/69"}],"wp:attachment":[{"href":"https:\/\/entre-plan.com\/index.php\/wp-json\/wp\/v2\/media?parent=68"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}