{"id":76,"date":"2016-07-10T20:32:42","date_gmt":"2016-07-10T20:32:42","guid":{"rendered":"http:\/\/entre-plan.com\/?page_id=76"},"modified":"2016-07-12T00:36:26","modified_gmt":"2016-07-12T00:36:26","slug":"market-market-size-and-trends","status":"publish","type":"page","link":"https:\/\/entre-plan.com\/index.php\/market-market-size-and-trends\/","title":{"rendered":"Market \u2013 Market Size and Trends"},"content":{"rendered":"<p>If an investor asked you to describe your market, what would you say?\u00a0 &#8220;Market&#8221; is a vague term that could mean many things&#8211;customers, competition, sales&#8230;\u00a0 Start out with your bull&#8217;s-eye and work out from there.\u00a0 Your bull&#8217;s-eye is the market size accounting for most of the present sales in products like yours.\u00a0 Go on to explain why there is a need for your product, and how your product reaches its market.\u00a0 Finish off with a strong statement on the number of sales you expect to take, and the number of dollars you&#8217;ll make.<\/p>\n<ul>\n<li>\u00a0What is your market?\u00a0 Do you supply the primary or after market&#8211;the Barbie dolls or Barbie doll clothes?<\/li>\n<li>\u00a0What stage of growth is your company in&#8211;are you a new company, experiencing rapid growth, stable, or phasing out operations?\u00a0 How about your industry and your competition?<\/li>\n<li>\u00a0Where is your market going or not going and why?<\/li>\n<li>\u00a0What are the economic trends of your market?\u00a0 (Mention things like industry and socio-economic trends, government policy, population shifts, inflation, interest rates, unemployment, currency exchange rates, recession.)<\/li>\n<li>\u00a0How does your company fit into the market?\u00a0 What need are you fulfilling?<\/li>\n<li>\u00a0How do you sell and distribute your product?<\/li>\n<li>\u00a0Where is your market&#8211;worldwide, regional, or local?<\/li>\n<li>\u00a0In what ways can you segment your market&#8211;geographic, industry, volume versus unit buyers?<\/li>\n<li>\u00a0Which segment is most important and which has the greatest growth potential?<\/li>\n<li>\u00a0How will you penetrate into each of these segments?<\/li>\n<li>\u00a0What commission and discount schedules do you give retailers, wholesalers, and distributors?\u00a0 How do these compare to your competitors&#8217;?<\/li>\n<li>\u00a0If you have distributors or salespeople, how did you select, train, and compensate them?<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>If an investor asked you to describe your market, what would you say?\u00a0 &#8220;Market&#8221; is a vague term that could mean many things&#8211;customers, competition, sales&#8230;\u00a0 Start out with your bull&#8217;s-eye and work out from there.\u00a0 Your bull&#8217;s-eye is the market size accounting for most of the present sales in products like yours.\u00a0 Go on to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":25,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-76","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/entre-plan.com\/index.php\/wp-json\/wp\/v2\/pages\/76","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entre-plan.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/entre-plan.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/entre-plan.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entre-plan.com\/index.php\/wp-json\/wp\/v2\/comments?post=76"}],"version-history":[{"count":1,"href":"https:\/\/entre-plan.com\/index.php\/wp-json\/wp\/v2\/pages\/76\/revisions"}],"predecessor-version":[{"id":77,"href":"https:\/\/entre-plan.com\/index.php\/wp-json\/wp\/v2\/pages\/76\/revisions\/77"}],"wp:attachment":[{"href":"https:\/\/entre-plan.com\/index.php\/wp-json\/wp\/v2\/media?parent=76"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}