{"id":84,"date":"2016-07-11T05:43:27","date_gmt":"2016-07-11T05:43:27","guid":{"rendered":"http:\/\/entre-plan.com\/?page_id=84"},"modified":"2016-07-12T00:38:36","modified_gmt":"2016-07-12T00:38:36","slug":"marketing-plan-overall-marketing-strategy","status":"publish","type":"page","link":"https:\/\/entre-plan.com\/index.php\/marketing-plan-overall-marketing-strategy\/","title":{"rendered":"Marketing Plan &#8211; Overall Marketing Strategy"},"content":{"rendered":"<p>Just as you have a role inside your family, so does your proposed business have a role in your marketplace.\u00a0 If you can&#8217;t describe this role inside and out, chances are you&#8217;ll find yourself on the outside looking in rather than the other way around.\u00a0 Your company&#8217;s role is also the core of your overall marketing strategy.\u00a0 It embodies your marketing philosophy and strategy, which stems from your market research.<\/p>\n<p>Here are some questions for you to ask yourself:<\/p>\n<ul>\n<li>\u00a0What types of customer groups will you target first?\u00a0 How about later?<\/li>\n<li>\u00a0How do you fit into the marketplace?\u00a0 What is your role?<\/li>\n<li>\u00a0How will you identify specific customers and contact them?<\/li>\n<li>\u00a0What features of your product&#8211;quality, price, delivery, warranty&#8211;will you push to generate sales?<\/li>\n<li>\u00a0Do you have any innovative marketing ideas planned to spark your customers&#8217; interest.<\/li>\n<li>\u00a0What future objectives do you have for increasing your market share?<\/li>\n<li>\u00a0What type of company image would you like to have?<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Just as you have a role inside your family, so does your proposed business have a role in your marketplace.\u00a0 If you can&#8217;t describe this role inside and out, chances are you&#8217;ll find yourself on the outside looking in rather than the other way around.\u00a0 Your company&#8217;s role is also the core of your overall [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":29,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-84","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/entre-plan.com\/index.php\/wp-json\/wp\/v2\/pages\/84","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entre-plan.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/entre-plan.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/entre-plan.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entre-plan.com\/index.php\/wp-json\/wp\/v2\/comments?post=84"}],"version-history":[{"count":1,"href":"https:\/\/entre-plan.com\/index.php\/wp-json\/wp\/v2\/pages\/84\/revisions"}],"predecessor-version":[{"id":85,"href":"https:\/\/entre-plan.com\/index.php\/wp-json\/wp\/v2\/pages\/84\/revisions\/85"}],"wp:attachment":[{"href":"https:\/\/entre-plan.com\/index.php\/wp-json\/wp\/v2\/media?parent=84"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}