{"id":86,"date":"2016-07-11T17:19:08","date_gmt":"2016-07-11T17:19:08","guid":{"rendered":"http:\/\/entre-plan.com\/?page_id=86"},"modified":"2016-07-12T05:09:43","modified_gmt":"2016-07-12T05:09:43","slug":"marketing-plan-pricing","status":"publish","type":"page","link":"https:\/\/entre-plan.com\/index.php\/marketing-plan-pricing\/","title":{"rendered":"Marketing Plan &#8211; Pricing"},"content":{"rendered":"<p>Before you decide to buy anything, what do you look at first?\u00a0 PRICE.\u00a0 How much an item costs often determines whether or not you buy it.\u00a0 If it costs too much, or if it doesn&#8217;t cost enough you&#8217;ll probably talk yourself out of buying it.\u00a0 The price of your product has to be right for you to, first of all, break into the market, secondly, maintain your position, and thirdly, produce profits.\u00a0 Look into as many pricing strategies as you can.\u00a0 It will help you convince investors that you&#8217;ve chosen the right one.<\/p>\n<p>Here are some questions you may want to consider:<\/p>\n<ul>\n<li>\u00a0What is your product&#8217;s general pricing structure?<\/li>\n<li>\u00a0Why have you chosen this format for pricing?<\/li>\n<li>\u00a0How do you envision your pricing strategy changing over time?<\/li>\n<li>\u00a0What is your gross profit margin between manufacturing and ultimate sales costs?<\/li>\n<li>\u00a0Is this margin big enough to allow room for distribution and sales, warranty, service, amortization of development and equipment costs, and price competition?<\/li>\n<li>\u00a0Will your price enable you to get your product or service accepted, maintain your market share in the face of competition, and, above all else, produce profits.<\/li>\n<li>\u00a0How much are you selling your product for?<\/li>\n<li>\u00a0Is this price higher, lower, or the same as your competitors&#8217;?\u00a0 Why&#8211;newness, quality, warranty, service?<\/li>\n<li>\u00a0If your product is priced lower than your competitors&#8217;, how will you make a profit&#8211;efficiency in manufacturing, innovative distribution, lower labor costs, lower overhead, or lower material costs?<\/li>\n<li>\u00a0What is the relationship between your price, market share, and profits?\u00a0 For instance, a higher price may reduce the number of sales, but still result in a higher gross profit.<\/li>\n<li>\u00a0What is your discount policy?<\/li>\n<li>\u00a0Will your customers get a discount for prompt payment or volume purchases?<\/li>\n<li>\u00a0What are your present and long-term goals in pricing?<\/li>\n<\/ul>\n<p><em>The great thing in this world is not so much where we are, but in what direction we are moving.\u00a0 Oliver Wendell Holmes.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Before you decide to buy anything, what do you look at first?\u00a0 PRICE.\u00a0 How much an item costs often determines whether or not you buy it.\u00a0 If it costs too much, or if it doesn&#8217;t cost enough you&#8217;ll probably talk yourself out of buying it.\u00a0 The price of your product has to be right for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":30,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-86","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/entre-plan.com\/index.php\/wp-json\/wp\/v2\/pages\/86","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entre-plan.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/entre-plan.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/entre-plan.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entre-plan.com\/index.php\/wp-json\/wp\/v2\/comments?post=86"}],"version-history":[{"count":1,"href":"https:\/\/entre-plan.com\/index.php\/wp-json\/wp\/v2\/pages\/86\/revisions"}],"predecessor-version":[{"id":87,"href":"https:\/\/entre-plan.com\/index.php\/wp-json\/wp\/v2\/pages\/86\/revisions\/87"}],"wp:attachment":[{"href":"https:\/\/entre-plan.com\/index.php\/wp-json\/wp\/v2\/media?parent=86"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}