{"id":90,"date":"2016-07-11T17:30:53","date_gmt":"2016-07-11T17:30:53","guid":{"rendered":"http:\/\/entre-plan.com\/?page_id=90"},"modified":"2016-07-12T05:10:44","modified_gmt":"2016-07-12T05:10:44","slug":"marketing-plan-service-and-warranty-policies","status":"publish","type":"page","link":"https:\/\/entre-plan.com\/index.php\/marketing-plan-service-and-warranty-policies\/","title":{"rendered":"Marketing Plan &#8211; Service and Warranty Policies"},"content":{"rendered":"<p>Would you ever buy an expensive camera that didn&#8217;t come with a warranty or service commitment?\u00a0 Buyers want to know that you are willing to stand behind your product.\u00a0 Lack of service commitment usually means one of two things:\u00a0 a lousy product or a fly-by-night organization that may not be around in one month&#8217;s time.\u00a0 Service also has a lot to say about whether people come back to you.\u00a0 Your customers will come back again and again, so long you take care of them.\u00a0 Here are a few questions to think about:<\/p>\n<ul>\n<li>\u00a0How are you going to fix your defective merchandise&#8211;factory-only, company field service engineers, and service contracts are three examples?<\/li>\n<li>\u00a0How much will you charge for service calls?\u00a0 Will it be a profitable or break-even part of your business?<\/li>\n<li>\u00a0What is your warranty policy?<\/li>\n<li>\u00a0How do your service and warranty policies compare to those of your competitors&#8217;?<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Would you ever buy an expensive camera that didn&#8217;t come with a warranty or service commitment?\u00a0 Buyers want to know that you are willing to stand behind your product.\u00a0 Lack of service commitment usually means one of two things:\u00a0 a lousy product or a fly-by-night organization that may not be around in one month&#8217;s time.\u00a0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":32,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-90","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/entre-plan.com\/index.php\/wp-json\/wp\/v2\/pages\/90","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entre-plan.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/entre-plan.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/entre-plan.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/entre-plan.com\/index.php\/wp-json\/wp\/v2\/comments?post=90"}],"version-history":[{"count":1,"href":"https:\/\/entre-plan.com\/index.php\/wp-json\/wp\/v2\/pages\/90\/revisions"}],"predecessor-version":[{"id":91,"href":"https:\/\/entre-plan.com\/index.php\/wp-json\/wp\/v2\/pages\/90\/revisions\/91"}],"wp:attachment":[{"href":"https:\/\/entre-plan.com\/index.php\/wp-json\/wp\/v2\/media?parent=90"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}