What will it take to get your product or service on the market? Investors want to know if your product is still floating around in your head, or if you’ve actually started doing things. It stands to reason, the further along you are, the less aggravation and money your investors will have to expend. Be sure to include a brief description of the steps your product goes through, from the stage you get it to its finished form. Investors are primarily interested in what can go wrong–sub-contractor dependency, lack of quality control, and inefficient machinery are three examples. Be sure you tie up any loose ends.