Market – Estimated Market Share and Sales

  •  Do you or any of your competitors have exclusive distribution rights?  How will these affect your sales and profits?
  •  If your product is seasonal, how will this influence your sales efforts?
  •  Is the demand for your product greater than the supply?
  •  How big is the market for your product or service–now, in one, five, or ten years?  (Describe in total number of potential buyers, including buyers of competitive products.)
  •  How much of the market do you estimate taking, and what will be your sales in units and dollars over the next three years?
  •  Are there any major upcoming orders for your product?
  •  How many sales did your competitors make over the past two years?
  •  What market changes do you anticipate within the next few years, and how will these affect your marketing strategies?
  •  What is the market share of suppliers in your industry?
  •  Are suppliers keeping up with demand, or is the industry in perpetual backlog?
  •  How will you continue to evaluate your target markets so that you can keep on top of customers needs, guide product improvement and new-product programs, plan for expansions in production facility, and set product pricing?