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- Do you or any of your competitors have exclusive distribution rights? How will these affect your sales and profits?
- If your product is seasonal, how will this influence your sales efforts?
- Is the demand for your product greater than the supply?
- How big is the market for your product or service–now, in one, five, or ten years? (Describe in total number of potential buyers, including buyers of competitive products.)
- How much of the market do you estimate taking, and what will be your sales in units and dollars over the next three years?
- Are there any major upcoming orders for your product?
- How many sales did your competitors make over the past two years?
- What market changes do you anticipate within the next few years, and how will these affect your marketing strategies?
- What is the market share of suppliers in your industry?
- Are suppliers keeping up with demand, or is the industry in perpetual backlog?
- How will you continue to evaluate your target markets so that you can keep on top of customers needs, guide product improvement and new-product programs, plan for expansions in production facility, and set product pricing?
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