Would you ever buy an expensive camera that didn’t come with a warranty or service commitment? Buyers want to know that you are willing to stand behind your product. Lack of service commitment usually means one of two things: a lousy product or a fly-by-night organization that may not be around in one month’s time. Service also has a lot to say about whether people come back to you. Your customers will come back again and again, so long you take care of them. Here are a few questions to think about:
- How are you going to fix your defective merchandise–factory-only, company field service engineers, and service contracts are three examples?
- How much will you charge for service calls? Will it be a profitable or break-even part of your business?
- What is your warranty policy?
- How do your service and warranty policies compare to those of your competitors’?